Just became a 1.000-students-udemy instructor, and it feels good!

Jorge Guerra Pires, PhD
6 min readFeb 9, 2022
Photo by Lewis Keegan on Unsplash

Recently, I Googled my udemy course Angular, Unit Testing, and Figma; like to do it from time to time, like to know if someone is mentioning my courses, found interesting things so far. and found a strange website indexing my courses. I have also found that they have almost all my courses listed. The site is called Comidoc, I hate suspense, not going to apply to you what I hate.

So far so good, no big surprise, I have found other sites also listing my courses. One nicely ranked my course, 9.7/10: they claim an ideal course has more than 16 hours-long, disagree, but my grade is amazing, no need to argue for peanuts. I could talk about it in another article.

They have pretty interesting features. I love these graphs. On the graph below, you have: how my course changes prices vs. number of students. This graph can be quite handy to find an equilibrium between price and students subscription rate. If you are a dev, you may be wondering how they do that. Not sure, I guess they are using the Udemy public API.

Graph showing how my course changes prices vs. number of students. This graph can be quite handy to find an equilibrium between price and students subscription rate.Source: https://comidoc.net/udemy/mongoose-test-driven-design-nestjs-jest

The interesting case of Netflix

I invest in Netflix by BDRs, from Brazil. Recently, I had to sell almost everything since it lost almost half of its value. Rumors says about bad results, but we know that stock market is “crazy”.

Loss of Netflix value of marketing due to bad results. Source: https://statusinvest.com.br/bdrs/nflx34

I am mentioning this because that is how I feel. Netflix is known for having a huge number of subscribers, but cannot make money of it. Nubank, startup from Brazil, also suffers from similar syndrome: they are worth more than traditional banks, but cannot make a single profit, as some analysits claim. My question now is how to make the best of this turn of events: from 100 students in one year to 1.000 in 4 hours.

What people say in the net

I am the kind of person that does not trust things in the net: people say anything to grab your attention. Nonetheless, here goes some claims in the net, which I want to test instead of accepting as final truth.

  • increase your students by free coupons and free courses: done;
  • Use those new students to sell your upcoming course: ongoing;
  • Use this new students to sell your other projects: ongoing;

My experience with free coupons

I always offered free coupon on the launching days: this claim is quite common on the net. My thesis: free coupons will encourage people to follow the course. My experience: it just inflate the numbers, no real results. Udemy recently changed the rule of free coupons: you can have at most 1.000 students per free coupons. They were concerned about this problem: inflated numbers.

They claim:

to encourage instructors to better target free coupons toward people who really want to learn

My experience shows that people with free coupons rarely complete the course, they seem to just get the course and never come back.

Wanted to launch a free course

I always wanted to launch a free course to increase students: several people claim that the best way to increase the students is free course; the issue is that cannot make a 2 hours course, and the limit to be free, and feel this course is amazing; I always end up with course more than 2 hours. Now, I have no need for a while. Before increasing more, I want to learn what is the meaning of having so much students, if there is any meaning at all!

Results

If you are like me, you like to see the numbers. Numbers do not lie!

After posting on Comidoc, this is what happened to my free udemy coupom
See the huge discrepancy between my courses. At some point, the conversion rate arrived to almost 50%. I have done several researches before starting on Udemy, I have never seen this conversion rate. They take the cake.
Our very first educational announcement. In general, I get a higher initial engagement, than it drops. The Udemy average is 25%, as they provide us as information.

Our first review was good: so far, this is the first course that I get a review different from 5 stars at the beginning; I have gotten one star, but after several first five stars.

Udemy team brings to attention that free courses in general have a lower grade compared to paid one, which is for me kind of strange. It is true that I have noticed similar patterns when comparing Udemy with YouTube: people from YouTube usually are more critical, the courses are free.

Our first review: 4.5/5 stars.

A dark scientist always reveals his plans of world domination

Before this campaign. Source
After this campaign

See the predominance of Spanish speakers!

Curiosity, most spoken languages as native: The most spoken languages in the world
Hindi (615 million speakers) …
Spanish (534 million speakers) …
French (280 million speakers) …
Arabic (274 million speakers) …
Bengali (265 million speakers) …
Russian (258 million speakers) …
Portuguese (234 million speakers) …
Indonesian (198 million speakers) Native speakers: 43 million.

Source

Talk to me on Linkedin:

Should I use this option for promoting my course

Not sure. From one side, my slow-growing courses have more student interaction, which is priceless; on the other hand, having this huge untapped pool of students can be ego-inflating, and maybe a huge potential for growth. I believe the most honest answer is: create a strategy, and try out, be ready to make mistakes.

===========
Do you need independent writing?
https://jorgeguerrabrazil.wixsite.com/jorgeguerrapires/freelancerreview

Amazon profile: https://www.amazon.com/author/jorgeguerrapiresphd

Support my writing by buying our ebook!
https://jorgeguerrapires.medium.com/my-selected-assays-from-medium-on-computer-programming-34578bebb63a

===
Donations

Buy me a coffee ☕☕☕☕☕ or a book!! 📚📚📚📚📚
If any of this content was useful to you! it is an one time donation, no need to donate again!
https://www.buymeacoffee.com/jorgepires

Now you can also support any of my projects! 🥰🥰
More info: https://jorgeguerrabrazil.wixsite.com/ideacodinglab/publications

==
Visit my courses:

Angular, Unit Testing, Figma, and Numerical Analysis: Building a dashboard for our app using Angular Material
https://www.udemy.com/course/angular-unit-testing-figma-and-numerical-analysis/?referralCode=CEC8C36E50F431E197CE
#javascript #typescript #angular #udemycoupons #testdrivendevelopment #testing #technology

Innovating with Biomathematics
The challenge of building user-friendly interfaces for computational biology
https://www.udemy.com/course/innovating-with-biomathematics/?referralCode=861F75660F9C05BB3BD5
#angular #javascript #bioinformatics #computationalbiology #udemycourse #udemycoupon

Manual de bolso do jovem pesquisador: da iniciação científica ao pós-doutorado, vol. 1.: iniciação científica (1° ed.)
https://www.udemy.com/course/manual-de-bolso-do-jovem-pesquisador/?referralCode=B8C6FE30F27828A08735
#iniciaçãocientífica #jovempesquisador #udemycoupons #udemycourse

Model Driven Development (MDD) e Pesquisa Operacional: Aprenda pesquisa operacional focado em matemática aplicada, uma breve introdução à pesquisa operacional (vol. I, 1° ed)
https://www.udemy.com/course/model-driven-development-mdd-e-pesquisa-operacional/?referralCode=E2FF7D1AE8FDE4662A42
cupom para desconto:
#pesquisaoperacional #engenhariadeprodução #tomadadedecisao #programaçãomatemática #inteligênciacomputacional

Uma introdução aos métodos matemáticos nas ciências da vida: aprendendo sobre modelos computacionais e matemáticos aplicados à biologia e medicina, vol. 1
Link para o curso:
https://www.udemy.com/course/uma-introducao-aos-metodos-matematicos-nas-ciencias-da-vida/?referralCode=96D33CDD4844CF3EDE8E
#bioinformática #biomatemática #matemática #biologia #biologiacomputacional

--

--

Jorge Guerra Pires, PhD
Jorge Guerra Pires, PhD

Written by Jorge Guerra Pires, PhD

Independent Researcher and writer at Amazon | “I want thinkers, not followers!” | More: https://linktr.ee/jorgeguerrapiresphd

Responses (1)